FOCO Model

Addressing local needs and solving local problems by providing solutions in diverse sectors are some of the things we do.

Diru Mart Initiatives are in line with converting small towns into smart cities by providing infrastructure support, bringing people to invest and furnishing resources conducive to startups. To bring this vision to life, we have brought forth the FOCO business model

Franchising the right way!!

Franchising not only mitigates risks but also gives a business owner or group of business owners the right to run operations under a brand name, which gives them outright access to the brand’s trademarks, products, and customer loyalty. Franchising business models are easy and reliable to set up and manage your business and also provide additional support and security. Through the FOCO model, we hope to provide a platform for people to invest in franchise businesses and avoid the risk associated with a new business in a volatile market. Through this model, we hope to see a growth in housing hubs and malls that allow retail space to investors.

What is the FOCO model?

The FOCO model requires a franchisee or investor to invest in the outlet or property while the franchisor takes charge of managing and operating the business.

Key highlights: The employees are trained by the franchisor and manage the daily operations.

The break up of the investment is as follows:
       Stock value - 10 lacs,
       Set up cost - 4 lacs,
       System and software - 3 lacs,
       Diru app franchise fee - 2 lacs,
       Total - 19 lacs.
The profit margin will be 12% to 13% i.e. 1.5 lac to 2 lacs.

Rent, employee salaries and marketing the brand will be taken care of by the company.
50% of the electricity bill will be taken care of by the company and the rest 50% by the franchise owner.
There will be a 5-year agreement between the company and the franchise owner.
For the first 4-5 months, the profit margin will be 4%.