We are the promising future of India’s tier III and tier IV populations. Our years of research have made us believe that the economic potential lies in the growth of smaller cities and we will be witnessing a transformation on all fronts like urban housing, infrastructure, offices, retail real estate etc. The key component of this development in tier-III and tier-IV cities is the promising future growth of malls in the country. Although these cities may have fewer amenities compared to their higher-tier counterparts, the people have unique opportunities and contribute to the regional economy. Each city comes with its own distinct local culture, industries, and natural resources and we hope to handhold them to evolve. We hope to trailblaze the infrastructure, promote investment, and improve the quality of life for the residents.
FOFO Model
What is the FOFO model?
FOFO stands for Franchisee-Owned, Franchisee-Operated model. In this model, the franchisee is responsible for financing, building, and operating the franchise unit. With minimal support from the franchisor, the franchisee gets complete control over the unit’s operations.
Franchisor’s role:
The franchisor doesn't directly manage the franchise unit but provides training support, operational manuals guidance and quality control measures.Key Characteristics of the FOFO Model
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- If the total investment is around 1 CR and if a business owner is willing to invest around 15 lac, 20 lac, or 25 lacs, the rest of the amount will be given as credit by the company for you to kickstart your venture.
- The profit margin will be 12% to 30%.
- The profit margin will be relatively low during the gestation period that is the first 4 months and escalate periodically in the next 24 months.
- A retail space of 800s ft to 2000 sq ft is required.
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The break up of the investment is as follows:
Stock value - 10 lacs
Set up cast - 4 lacs
System and software - 3 lacs
Diru app franchise fee - 2 lacs
Total - 19 lacs - The franchisee will own the individual franchise unit, including the initial investment and all ongoing operational costs like rent, staff salaries, and inventory.
- The Franchisor will be providing the franchisee with their brand name, logo, and established business model.
- The franchisor generally receives a royalty fee from the franchisee, typically based on a percentage of their sales.
- There is full autonomy in operations and ownership.
- In comparison to the traditional franchise models where the franchisor dictates most aspects, the FOFO model allows franchisees more control over their day-to-day operations.
- Franchisees have the liberty to hire, train, and manage their staff, build their team, and establish their work culture.
Benefits of working in a FOFO model
FOFO franchisees are apt for small towns as they are embedded in the local community and possess a deep understanding of their specific market.
FOFO franchisees benefit from the franchisor's established business model, operational manuals, and training programs.
This model streamlines processes and leads to greater operational efficiency.
With the FOFO model, the business owner does not have to start his/her business from scratch.
The FOFO model creates market expansion and grows your business with the necessary skills and experience for rapid expansion.
As a business owner, you can tailor your marketing and product offerings to better resonate with local customers.
Find significant opportunities for innovation, economic development, and entrepreneurial ventures.
Why us?
What's in it for the investors?
- Fast infrastructural growth
- Breaking the language barrier for an integrated approach
- Word of mouth works in marginalised markets
- Empower yourself with B2C with enhanced customer experience
- Great return on investment opportunities
- An unparalleled talent-cost advantage in a conducive business environment